In production chains for large-scale distribution it is essential to implement preventive actions that allow us to know in advance the compliance – or any problems – of the products, from the perspective of a solid saving time and money, but also the maintenance of a high brand reputation among end consumers.
To offer users a range of safe and efficient products it is necessary to carry out tests, measurements and checks at a testing and certification laboratory qualified. These quality checks are the full guarantee of the conformity of the products with current regulations, therefore of their good functioning and maintenance of apositive corporate image and reliable, a factor of utmost importance for the major players in the large-scale retail trade sector.
Quality of electrical and electronic products: tests and certifications
With a view to confirming i safety requirements for electrical and electronic products for large-scale retail trade, all must be carried forward preventive tests and – ideally – of subsequent checks, even by sample.
In fact, remember that importers and distributors - without prejudice to the obligations that are normally incumbent on manufacturers - are required to know the CE certification and the accompanying documentation of the products, identifying critical issues or potential non-conformities. In the event of inspections, accidents or product malfunctions, importers and distributors must also be able to demonstrate that you acted with accuracy, implementing all the necessary control measures for the products they put on the market.
To ensure compliance of the device with the applicable directives, aconstructive analysis of the device, to the execution of product-related tests, checking the markings, the accompanying documentation and the technical documentation of product. You can proceed to verify the risk analysis and usability of the device, approaching any further tests in relation to the specific product.
Importing from Asia: quality tests for large-scale retail trade
Importing from Asia - and in general from countries outside the EU - electrical, electronic and radio products for large-scale distribution is an activity that requires the finding effective suppliers and partners, but also the evaluation of the regulations relating to the type of product, of the necessary tests and certifications of conformity.
In the process, the verification of product quality, at various stages of their production and distribution process. In fact, if the manufacturer does not belong to the EU, the importer and the distributor are required to ensure that the products present appropriate documentation, thus avoiding sanctions, blocks at customs And legal problems. In fact, it is not uncommon for the certifications held by Asian suppliers to be not sufficient or suitable to market products in Italy.
Quality control on electrical, electronic and radio products for large-scale retail trade is a fundamental step that is generally required at various times: in the phase of production, before the departure of the goods, but also once it arrives, with a view to repeating the certifications and doing sample checks.
A competent testing and certification laboratory, such as Sicom Testing, has the task of carrying out the necessary laboratory tests, in relation to the harmonized standards, in order to obtain – or confirm – compliance with European directives, affixing or verifying the CE marking of imported products.
Corporate image, quality tests and certifications
The most attentive modern distribution chains pose a great care for customer satisfaction, a key element in an increasingly digital and interconnected world, in which an opinion on a product - positive or negative - can be made known to very large portions of users.
THE large large-scale retail distribution groups, in fact, turn to Sicom Testing, not only to certify, verify and evaluate issues related to product safety, but also for tests related to their usability and theirs performance, performed according to completely customized procedures, with a view to full satisfaction of the final consumer.
The presence of these quality checks, as well as the repetition of tests on imported products, reverberates positively on corporate brand reputation and therefore on the related profits. The enormous value of the concept of reputation in consumer choice processes was the subject of research by Weber Shandwick in the analysis "The State of Corporate Reputation".
The report defines that, on average, executives from leading global companies surveyed they attribute 63% of their company's market value to their overall brand reputation. The claim of the research - "Everything Matters Now" - insists on a key concept: in the era of social media, of portals for sharing customer reviews, a small malfunction or a minimal accident can have a huge impact on turnover. There corporate reputation it is, therefore, an invaluable asset for getting the most out of it financial performance.
Choose the right laboratory
Large-scale retail trade regularly relies on qualified partners to offer customers products that fully meet their expectations. Guiding yourself when choosing a laboratory is essential for the success of the process, given the peculiarities and needs of the distribution channel.
Small or medium sized laboratories they present themselves as optimal partners in terms of privacy protection And accuracy of responses, compared to large certification groups which may be better suited to managing a massive series of products – perhaps distributed across various countries – quickly.
Where, however, the volume of products is of medium size or there is a need to delve into a specific topic with extreme accuracy - or evaluate, perhaps, the accident of a product – a small laboratory can guarantee the customer afully dedicated attention, which translates into greater care and certainly effective and detailed responses.
Furthermore, in a small or medium-sized laboratory you can benefit from high levels of confidentiality, given the smaller group of people who come into contact with customer information, which is difficult to replicate in the case of a larger certification partner.
The attention dedicated to the customer completes it customization of tests and trials, maximum privacy protection, twenty years of experience in the sector, the availability of highly qualified staff who knows them thoroughly needs of the large-scale retail trade, they do Sicom Testing an ideal partner for companies operating in this distribution channel.
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