There is a whole series of products, including many everyday items, who have not specific directives on safety. Although many entrepreneurs ignore this fact, exposing your customers and your company to a very high risk, These goods are regulated by the directive on General product safety 2001/95/EC, embracing and regulates all products, but also the services that require the use of tools and AIDS (as audio guides in museums or DIY shopping at the supermarket) without a own safety legislation.

Yes, also the services. And no matter if the object in question is new, used or refurbished. The law is very clear and concise about it and here is a passage.

“Any product intended, also within the framework of the provision of services, consumers or likely, under reasonably foreseeable conditions, to be used by consumers, even If not intended for them, and is supplied or made available, whether for consideration or not, in the course of a commercial activity, regardless of whether it is new, used or refurbished”.

Bar none, then. Many manufacturers, Perhaps misled by the lack of specific rules or perhaps enticed by the possibility of not having to invest for testing, placing on the market of unsafe products.

Leaving aside for a moment the law and possible sanctions for offenders, marketing of non-compliant goods also introduces ethical reflections. It's not just about rules but also the confidence of its customers and, accordingly, the company's reputation. Strategies and communication experts have devoted many studies on the importance of brand image, especially on the internet. Very little is needed because, with the power and speed of the network, a mistake made in good faith could destroy all the good work done.

Quote a passage from the Product safety and market surveillance package, very clear and illustrative: In a context of economic crisis, consumer spending has decreased, mainly because of the contraction of incomes and uncertainty about the future. For this reason it is necessary that consumers can continue to have confidence in the safety of the products and their suitability for the purpose for which they were designed

Placing on the market of safe goods is an act of respect for the client. The consumer, In fact, not only has the choice between the other competitors but also has invested in a product that must be functional, safe and in line with expectations.

We think of a family with a median income where parents, with fatigue, decide to please the child by giving him the object of desire, what they all . Since it is expensive, the parents decide to opt for the version a little cheaper, but still equal to the other. Are quiet because they purchased from a retail store. In fact the object has not been safety tested. Is part of that category of goods are not subject to specific rules and the parent has not seen fit to deepen. One day the product breaks and risk injuring the son. It is natural that the family will feel betrayed by the company, looted and we are confident that most will not choose the company in question, maybe even bad publicity among friends and acquaintances.

For the manufacturers rely on serious and reliable as testing labs Sicom testing is an investment on its products and customer loyalty. Even if the property in question is a small object, seemingly harmless, Although it doesn't have a dedicated security legislation, turn to serious and qualified laboratories always pays.

The general product safety directive 2001/95/EC does not protect only the final customer but also the company itself that should become responsible for accidents or problems, In addition to responding to prosecution, should then struggle to clean up its image and regain the trust of customers.

It also applies to electrical and, specifically, products that have a less than 50 Volts for alternating current and under 75 DC volts. This macro-group includes many fundamental objects for everyday life, one need only think of the electric toothbrush or razor.

To be in compliance, just apply the Directive of general product safety 2001/95/EC and rely on specialized laboratories as SICOM.

Be sure you can and, at the bottom of, is the nicest gesture you can do towards its customers.

Stefano Olzi

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