There is a whole series of products, including many everyday objects, who have not specific directives on safety. Although many entrepreneurs ignore this fact, exposing their customers and their company to an extremely high risk, these assets are regulated by the Directive on General Product Safety 2001/95 / EC, that embraces and regulates all products, but also the services that require the use of tools and aids (such as audio guides in museums or devices for groceries at the supermarket DIY) lacking a Safety legislation own.

Yup, also services. It does not matter if the object in question is new, used or reconditioned. The law is very clear and concise about it, and we cite a passage.

“Any product intended, including in the framework of the provision of services, for consumers or likely, under reasonably foreseeable conditions, to be used by consumers, also he not intended for them, provided or made available, whether for consideration or on a commercial basis, regardless of whether it is new, used or reconditioned”.

No exceptions, then. Many manufacturers, perhaps misled by the lack of specific rules or perhaps lured by the possibility of not having to invest in the testing phase, place on the market unsafe products.

Leaving aside for a moment the law and possible sanctions for offenders, to market non standard also introduces the ethical reflections. It is not only the rules but also the confidence of its customers and, Consequently, the company's reputation. The experts of communication strategies and have dedicated many studies the importance of brand image, especially on the internet. Very little because, thanks to the power and speed of the network, Also an error made in good faith can destroy all the good work done.

We quote a passage Security package of products and supervision of the Market, very clear and exemplary: In a context of economic crisis the consumer spending fell, mainly because of the contraction of incomes and uncertainty about the future. For this reason it is necessary that consumers can continue to have confidence in the safety of the products and their suitability for the purpose for which they were designed

Enter the secure estate market is an act of respect towards the customer. The consumer, indeed, not only he has the choice between the other competitors but has also invested in a product that has to be functional, safe and in line with expectations.

Think of a family with an average income where parents, laboriously, decided to please his son giving him the object of desire, what they all . Since it is expensive, parents decide to opt for the version a little cheaper, but in any case equal to the other. They are quiet because they bought in a store. In fact the object has not been subjected to safety tests. It belongs to that category of goods not subject to specific rules and the parent company has not seen fit to investigate. One day the product breaks at the risk of hurting the child. It is natural that the family will feel betrayed by the company, plundered and we are confident that most will not choose the company in question, maybe you are doing too bad publicity among friends and acquaintances.

For the manufacturers to rely on serious and reliable testing laboratories as Sicom Testing it's an investment on its products and on customer loyalty. Even if the property in question is a small object, seemingly harmless, although it does not have a dedicated legislation in terms of safety, turn to serious and qualified laboratories always pays.

The General Product Safety Directive 2001/95 / EC does not protect only the end customer but also the same company that should become responsible for accidents or problems, as well as to respond criminally, It should then work hard to clean up its image and regain the trust of customers.

It also covers the electricity sector and, in particular, products that have less power of 50 Volt alternating current and below the 75 Volt D.C.. To this group belong many fundamental macro-objects for everyday life, just think of the electric toothbrush or razor.

To comply, just apply the general product safety directive 2001/95 / EC and rely on specialized laboratories as Sicom.

Be sure you can and, At bottom, It is the most beautiful gesture that can be done towards its customers.

Stefano Olzi

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